What is digital marketing? A Step-by-Step Guide

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such search engines or social media Or email to connect with current customers.

Why digital marketing?

Traditional marketing exist in print ads and phone communication Or Digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website- marketing .

How does a business define digital marketing?

Digital marketing is defined by the use of digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets – digital advertising, email marketing, online brochures, and beyond.

Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company.

Search Engine Optimization (SEO):

On page SEO: This SEO focuses on the content that exists “on the pageSEO. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.

Off page SEO: This SEO focuses on activity that takes place “off the page” looking optimize website. “What activity not on my own website could affect my ranking?” You might ask. The answer is inbound link known as backlinks.

The number of publishers that link to you, and the relative authority of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites and generating external attention.

Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website’s loading speed — an important ranking factor in the eyes of search engines like Google.

Content Marketing:

Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry expertise and generates organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team.

Ebooks and whitepapers: Ebooks and whitepapers content helps educate website visitors. It allows you to exchange content for a reader’s , Or generating leads for your company and moving people through the buyer’s journey.

Infographics: Sometimes, readers want you to show, not tell Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.

Social Media Marketing:

This practice promotes your brand and your content on social media channels to increase brand awareness. The channels you can use in social media marketing include:


Pay Per Click (PPC) :

Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which Facebook will publish to the newsfeeds of people who match your business’s audience.

Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news feeds of a specific audience, all dedicated to accomplish a specific goal for your business.

This goal can be website traffic, more Twitter followers, tweet engagement, or even app downloads.

Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.

Affiliate Marketing :

This is a type of performancebased advertising where you receive commission for promoting . Affiliate marketing channels include:

Hosting video ads through the YouTube Partner Program.
Posting affiliate links from your social media accounts.

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